This section was all about how a product can advertise it self to many people’s personalities and how certain images will help make the product more memorable. I find that this is true as when you think of Compare the market.com you think of Meerkats and when you think of Cushelle you think of Kola’s.… Continue reading The hidden persuaders – Self images for everybody

In this section I was interested to find out that hypnosis can be used in advertising campaigns. This has got me thinking about the campaigns I have seen on TV such as Go Compare or Compare the market.com when I think of these two companies I either think of the opera singer singing ‘go compare’… Continue reading The hidden Persuaders – And the hooks are lowered

This section was all about how companies invest in psychologists to help them with their advertising campaigns. One part that really intrigued me was that Dr Dichter had a mansion where he had children and families in rooms watching tv and then there were viewing windows so that people can observe them. I didn’t know… Continue reading The hidden persuaders – So ad men become depth men

This section was all about how ordinary people think and their behaviours towards certain brands. What was really interesting was the part when they had the experiment where there were three different boxes, a yellow, blue and a yellow/blue box and inside all of these boxes were the same washing powder. The results that these… Continue reading The hidden persuaders – The trouble with people

This section was a real eye opener. I didn’t really think until now how much I may be manipulated as I look at the TV or I see a billboard etc. But this section really showed how much people are manipulated to buy the latest brands, this section however does not go into too much… Continue reading The hidden persuaders -Depth approach