Coursework · Part 4 · Uncategorized

The strap line

just do it nike
Signifier = person with a bat hitting a round object. Signified = Female tennis player wearing a Nike shirt playing tennis and hitting a forehand shot.
impossible is nothing adidas
Signifier = group of people happy. Signified = Group of football players from Colchester United cheering after scoring a goal that stopped them from going down a league.
talk with your racquet play with your heart
Signifier = Person with a bat hitting a round object. Signified = A male tennis player stretching out to hit a back hand shot.

I would say that the football picture would make a great bus shelter advertisement as its full of emotion and it would mean a lot to the people around Colchester as this is their team.

References:

http://www.sportsfeelgoodstories.com/sport-quotes/sports-team-slogans/tennis-team-slogans/

http://beyondvisual.co.uk/blog/copywriting/greatest-slogansĀ 

http://www.adslogans.co.uk/site/pages/home/hall-of-fame.php

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